[This post was substantially rewritten on July 27, 2024]
A few folks have commented and messaged with questions about how FB’s engagement bonus program works. Here’s what little is known to me. None of this is any kind of special inside information, just observations that I’ve been able to at least somewhat validate.
Comment Quality
Comments with fewer than six words or so seem to be of less value.
Copy-paste and template comments are a complete waste of time, and certain phrases have become obviously abused in an attempt by sleazy shortcutters and game-riggers to screw the system. We’ve all seen those posts full of “COUNT ME IN” and “LET’S GO” comments. Not only a huge waste of time, but a huge message to FB that you’re gonna try to cheat the bonus program.
There are easy moderation tools page owners can use to block these messages from ever showing up in the first place. Use them.
I’ve seen pages that aren’t working to prevent/remove/discourage that kind of behavior get dropped from the program. Pages and accounts leaving those comments tend to get algo-suppressed and eventually banned as well, but the people doing it are a) stupid and b) have nine thousand other sockpuppets and bots running anyway so they don’t care.
Content
Quality, original content is the order of the day.
Regular repost content like the Wednesday “post your gig” autopost I’ve had running the last few weeks doesn’t get bonuses (but that’s fine, it’s a useful thing to do for working creative performers and builds the community) and tends to get suppressed by the algo as clickbait.
Not sure how other repost content like the articles I have rotating in the autoposter on a cycle anywhere from around 30 to 90 days is handled. As far as I can tell, substantive content that is reposted on a longer cycle, say 45 days or more, probably does better than stuff that’s reposted weekly or biweekly.
Clickbaiting tactics in general aren’t going to get far. “❤ for a, 🙂 for b” posts, for example, are seen as low-quality content fishing for traffic – I don’t recall the details of the source anymore, but that specific example appears in FB documentation as something that will be penalized by the system. It’s cheap, dumb traffic that’s mostly bots anyway and FB doesn’t want that so they don’t pay for it. (Note: they do want it just badly enough to allow a lot of the ‘bot and other fake activity to happen. It inflates their numbers and allows them to charge more for advertising.)
Their favorite content is about what you’d expect – original memes and status messages short enough to use a graphic background. They choke the hell out of anything that links offsite, but they do pay on it if it’s otherwise quality content e.g. a link to my latest Medium or JHUS article.
Click the image to get this meme in shareable size!
Reels and stories aren’t part of the current bonus program for me, although there are other ways to get paid for them that you may have access to. That’s not to say don’t bother using those tools. It’s still extremely beneficial to propagation and audience growth. It just doesn’t pay through the bonus program.
The very best thing you can do is share with your own additional comment. Sharing content without any commentary, or with a brief and non-descriptive comment like “me too,” is less effective than sharing with a substantial comment. A substantial comment is over six words and adds some kind of meaning or substance. Simply sharing a post without a comment may only generate a minimal amount of interest. Adding a simple emoji or a word like “TRUTH!” doesn’t significantly increase its impact. However, sharing the post with a meaningful comment like “this is really good information, you should check it out,” or “this resonates with me and is worth reading,” or even a detailed personal experience that relates to the content can greatly enhance its value and the algorithm’s response.
“Follow for follow” and “like for like” are bad and you shouldn’t. As convoluted as it may sound, FB really does believe they’re pushing for legitimate, “organic” engagement. L4L/F4F falls under what FB refers to as “coordinated inauthentic activity,” and enough of it won’t just get you demonetized, it’ll get you deleted eventually. There’s nothing wrong with creating communities of creators, but just liking every rando who likes you is probably going to do you more harm than good in the end. Social media sites that use algorithms, like Facebook, interpret that behavior as genuine interest and associates you with those interests and behaviors, and inevitably if you just like and follow everyone who likes and follows you, you’re going to be associated with clickbaiters, spammers, and worse in the algorithm.
Fundraising and mutual aid posts appear to be heavily penalized by the algorithm. It’s getting worse as more and more desperate people are forced to try to survive on crowdfunding, in the exact same way local police will start cracking down on vagrancy-related crimes as you start seeing more people on street corners with their hands out.
The only way to overcome that is to share it like you just discovered a new book of the Bible hand-lettered and signed by Jesus.
It deserves to be said out loud that this is not entirely FB’s fault; over the last couple of years every talentless half-wit with no marketable skills and their mom has decided they’re an “influencer” or “activist” and goes out trolling for cash (sidebar: this has substantially reduced income for those of us who are out here doing meaningful and substantive work and trying to survive, and driven some good people out of the space entirely), and FB actively works to identify and avoid rewarding/encouraging those bad actors. Note that I don’t claim they do this well, but it’s what they’re trying to do.
Obviously, stuff that would be problematic anyway like hate speech, disinformation, etc. is not rewarded by the bonus program and if you do much of it they’ll demonetize you and delete your accounts.
The Bigger Picture
Over the years a trillion get-rich-quick schemers and grifters have turned social media into a largely automated and mostly useless pile of garbage begging for cheap, easy attention. These are the sops you see slapping their t-shirt “designs” (a pithy cheap appeal to ego with variable fonts) on a picture of Keanu Reeves or Morgan Freeman or some other super-popular celebrity with a high level of public trust.
The schemers and get-rich-quick types have built up this industrial strength imitation of human engagement, and FB can’t sell advertising based on the number of ‘bots and sockpuppets that will see it.
They want “real human beings acting like real human beings.” Unfortunately, this puts us real human beings in a position of basically being forced to become unpaid (or paid, even, given this bonus program) Facebook employees whose job it is to keep the platform supplied with a steady stream of quality original content followed by a good solid engagement cycle of real human beings earnestly recommending, reacting to, and sharing that content.
They know they can’t sell ads to ‘bots and AI, so they’re stuck in this weird space: On one hand, they want those numbers. On the other hand, the more garbage traffic there is the fewer human users will engage with the platform at all. (The conversation is much deeper and runs far outside the scope of this article, but this is a core part of it.)
It’s also well worth keeping in mind that these same dynamics apply to other contexts as well. There’s not a special interest or identity group or hobby or celebrity or political label or opinion on a popular topic that doesn’t have seven million auto-pilot Facebook pages devoted to them, every one of them kicking out just the most vapid and ridiculous crap imaginable as they chase that easy money.
I caught one just now as I was taking a quick break and scrolling through FB on my phone, some person with the world’s most obnoxious British accent pretending to ask seriously if it’s true that all Americans have a personal shopping assistant who will help you brings your bags to your car. Of course it’s not true and they don’t believe it and probably made it up or it’s some family in-joke about some mistaken conclusion they drew when they were a little kid or something. But that’s not the point: the point is that’s garbage content intended to generate contentious, rude, ego-driven traffic that creates long arguments in the comment section, each one of which adds to the apparent popularity of the page.
It also exacerbates and amplifies our worst selves. This is where things get serious, because it’s the exact same tendencies that these types of pages play to and exploit, that are leveraged to spread sometimes catastrophically destructive disinformation on a broad scale. We saw this during Covid; we see it every day related to politics and much of the mainstream television news is now playing to those same tendencies in carefully calculated ways. So while the efforts of social media companies to control content quality is very much rooted in profit-seeking and capitalism, those efforts are also important to helping stem the tide of disinformation and misinformation. This is why if you share a lot of “fake news,” eventually it’s going to cost you.
(This article is broken up into several pages. Use the dropdown menu below or the navigation menu at the bottom of each page to be sure you read the whole article, it all ties together!)
Introduction
It must be said at the outset that the behaviors and tactics described below aren’t limited by any means to the social media sphere other than the raw mechanics of using social media as the delivery mechanism for disinformation. Nor are they limited to high-powered international politics, or even professionally organized information management firms.
These behaviors are fundamentally those engaged in by those who see life as competition and are set out to win even if it hurts someone else along the way. Whether it’s musicians and comedians competing for ticket sales, actors competing for roles, nations competing for resources, politicians competing for office, there is a moral calculus in every decision as to whether one human being or the next, making the decision for themselves hundreds of times every day, chooses to compete against their fellow human beings, or to work with them against the greater challenges facing the species as a whole.
Those who choose to put themselves above others are absolute master artisans with these behaviors. Even to the level of family dysfunction and relationship abuse patterns, it all shows up the same way in the end, and it’s all corrosive to our individual and collective well-being and health.
That’s why It is absolutely crucial to understand and teach yourself to identify and reject social media disinformation. The damage done just in the last few years by this problem includes millions of lives lost.
One classic tactic of disinformation campaigns is “counter-intelligence.” This phrase gets thrown around a great deal in online conversation these days, often by conspiracy theorists and sovereign citizen types and the like, but it very much is a thing, and you are very much being bombarded with it.
I recently ran into a good example of aggressive counter-intelligence with a high likelihood* of being a deliberate and planned disinformation campaign via a message posted by a page labeling itself with leftist, anti-capitalist terminology.
*One of the core problems with online disinformation campaigns is that you can often never hope to be 100% certain that your instincts are correct. That’s why it’s critical that you keep them razor-sharp.
I won’t link to the page or the displayed content, but I don’t have to hide the page’s name, either. The piece immediately caught my attention, not because oh a swastika or I care what some neofash has to say, they all say the same things anyway. What caught my attention is that this page is “calling out” the Biden administration, treating this ridiculous and obvious display as thought it were in any way meaningful to a thoughtful consideration of…well, anything.
I didn’t even pay attention to what page this appeared on until after I’d commented, and while I wasn’t ridiculously aggressive I also minced no words. What I said was, in short: this is absolute nonsense for a million reasons. I laid my case out firmly, clearly, and without flinching, but also without profanity or threats or aggression.
I did this deliberately, and I try to do it consistently, because the first response of the source nearly always tells you everything you need to know. We’ll get into that, and more details about all the specific disinformation tactics being employed here, why I have a high degree of confidence that this is deliberate behavior by willful neo-fascists, and how you can be better equipped to wade through the onion-layers of online disinformation without falling prey to it.
So the first question, obviously, is “how do you know? Let’s look at that on the next page.
How do I know?
How do I know this image is disinformation? How can I determine the intent of the poster, the writer, the man in the photo, in a brief interaction?
Obviously to fully answer this question you have to read the entire article; that’s why I wrote it, but in a nutshell, given all the factors at hand, there are only two conclusions to be drawn about this information as it is:
The person who posted it genuinely believes what they’re saying. Somewhere, they’ve managed to convinced themselves that what’s written in the text is true. If that is the case and their genuine goal is to work against capitalism, they are simply incompetent to do so. I don’t mean I disagree, I mean they are blatantly and directly working to propagate information that works directly against their publicly identified and self-stated intentions and interests.
They do this in the very act of attempting to advocate for those intentions. There simply can be no other word: they are not competent to do what they are doing, and if they genuinely want to advance their cause they would best do so by sitting down, shutting up, and letting someone competent do the talking. Have all the opinions you want, but don’t present yourself as some kind of expert when you clearly aren’t. It causes great harm – millions of deaths just in the last few years. When someone points it out to you, makes their case clearly, and you want to argue? That leads us to…
The other possibility, which is that the person is fully aware of what they’re doing, and they’re doing it intentionally. That makes them a deliberate and willful disinformation agent. In the case of this image, it makes them a deliberate and willful neo-fascists advancing a obviously constructed pro-Putin narrative with eyes wide open.
I repeat: there are no other reasonable explanations. It may very well be that the person really believes what they’re doing, but in refusing to stop doing it when they’re told what they’re doing they are actively advancing the agenda of autocracy and totalitarianism. In immediately jumping to a fevered and meaningless rationalizations of their behavior and attacking the messenger, they reveal their priorities to be other than truth, no matter what those priorities may be.
Exactly who is this person? Exactly what are their priorities? Exactly why did they choose to share this story and then stand by it? It doesn’t matter. It does not matter. What matters is regardless of the answers to those questions, you know with a very high degree of certainty that whatever you’re dealing with isn’t worth dealing with and should be ignored. Why? Because as we’ve already outlined, either they’re incompetent or deliberately lying. We’ll discuss this more in a later section of this article.
But what makes the story nonsense? That’s important because if the story has reasonable merit then my response to it did not, so let’s talk about that next.
The Story Itself
Let’s start with the first thing that caught my eye about this story: the premise. In short: a known neo-Nazi “endorsed” the Biden administration and praised their decision to send arms to Ukraine. Therefore, asserts the post and poster, the Biden administration should be opposed in every way because clearly they are Nazis.
While it’s very difficult to find specific examples and citable scholarship in a casual search on the open web, this is a well-known and widely discussed tactic of manipulation that nearly any of us will recognize. The “bad” actor deliberately associates themselves with an enemy. In doing so, they deliberately create an opening for the suggestion this proves that the person they want to discredit surely must be a bad person.
(There’s a variant of this thinking that you see in abusive relationship patterns and gaslighting, which can be loosely rendered as “you must have something wrong with you, if you didn’t you wouldn’t be with me.“)
Fundamentally this relies on exploiting a logical fallacy called “association fallacy.” It has various types and synonyms – well-poisoning is a type of this fallacy, for instance. In the case of the piece we’re looking at today, the specific type of association fallacy is “guilt by association.”
There are a couple of reasons this logic doesn’t hold up to scrutiny. The first is because Biden has no control whatsoever over who endorses him, nor what they give as their reasons; assuming there’s any responsibility for any of this on the part of the Biden administration is childishly silly in that aspect.
The second reason is the endorsement is obviously not made in good faith. This bad actor knows what he’s doing, so much so that he’s nearly winking at you as he does it – is winking at his ideological comrades. They know there’s no way to conclusively prove he’s deliberately lying for the overt purpose of associating the Biden administration with neo-Nazism, that would require mind-reading. So they lie with just the thinnest pretense of believing their own BS, knowing that calling them out on it directly would just end in inconclusive bickering.
Millions of abusers and tyrants and bullies and bigots throughout human history have manipulated association fallacy the same way, and we’ve all seen it in our lives many times if you give it some thought. Being able to recognize this level of manipulation and cunning is critical to protecting yourself against it on all levels.
The Premise
It’s also important to say out loud that part of what makes this effective is that you can make reasonable arguments for different dimensions of the argument – “People KNOW Biden is a fascist,” because it’s only a shade off the truth. You can build the argument quite easily. Certainly Joe Biden could be characterized as pro-Capitalist. I’ve said myself many times (and will probably have it on a shirt or something here in a minute), the win condition of capitalism is fascism. You can’t escape it when you play it out, but that’s a different conversation for a different time.
In the mean time, in the full context of the world and life and history and everything else that’s relevant, Biden is just not plausible as a marauding autocrat deliberately burning the world down to put money in his own pocket. Biden is not plausible as even deliberately evil most of the time. But if you get baited in to trying to argue with the idea that he has the approval of neo-Nazis and that makes him evil, you’ve already lost because you’ve validated the idea that this assertion is sufficiently credible to require counter-argument.
Truth is, in some ways Biden’s very progressive – one can hardly overlook how he forced the Obama administration’s hand on gay marriage, for instance. In other ways, he’ll likely never catch up completely. The ending of capitalism is one of those latter things. I think he’ll never stop believing that there is some way to engage in capitalism – not commerce, mind you, capitalism – without ending up breaking everything beyond repair. He has made decisions in the past that I believe had evil consequences. I believe that in particular some of the decisions he made, votes he cast, etc., early in his political career displayed much more of that tendency to make decisions that were hurtful to innocent people.
That also doesn’t make him “a fascist,” at least not in the intentional and deliberate sense intended by the writer.
Fascism requires deliberate, willful, hostile intent to establish or defend autocracy. Biden still believes the whole “American Dream” thing he grew up on. You work hard for a fair wage, you make enough to live on and enjoy a hobby, and if you care to and want to you can even go do something other than wage work to live on, you know the drill. He’s not ready to think post-capitalism. Neither is most of the rest of the world. That doesn’t make him a “fascist” in any but the most technical of senses, and most importantly that doesn’t make him an irredeemable soul like some of the great monsters of history, which is the narrative this whole mess is trying to sell.
The Propagator
Having reviewed the message, now let’s take a look at the messenger.
The first thing you notice is that it appears to be a radically left-wing page – the name “Capitalism Kills” is a giant dogwhistle of course, but they referred to themselves as “Marxist-Leninists” and the other content on the page falls in to the same far-left tropes and symbolism.
“We attack both US political parties” isn’t a meaningful rebuttal in the least. Nor is the assertion “we’re marxist-leninsts here.” If anything they seem more like people out to make the general public think of “Marxism” and “Leninism” as these radically anti-American ideologies, foolish and extreme.
Not to say there is no -ism involved here, but if we credit the speaker for good faith belief in their own words the -ism is “egotism.” No reasonable person sweeps with this broad a brush; nobody who’s interested in real progress or discourse is going to spend all their time throwing around the idea of “condemning all US presidents past and present” as though it’s a meaningful and carefully considered position. It’s intellectually lazy and logically invalid, a position taken solely for the emotional satisfaction of the person taking it.
That’s if we credit the speaker with believing their own words, which I’m not entirely sure is a good idea. If I was going to create an identity to make leftists look ignorant, radical, aggressive, and unreasonable, I could hardly do better than this set of messages.
The assertions about “Biden and Obama helping the Nazis in Ukraine” is also, at very best, a radical misrepresentation of reality. While there has been aid from the US to Ukraine this has been consistently a matter of assisting their defense against ongoing Russian aggression into the territory. There is simply no reasoned basis to hold forth the notion that the Ukrainian government or any more significant portion of its people that could be found in any other country are “Nazis” or fascists of anything of the sort.
This is typically where the propagandist will start gloating little factoids and trivia bits. In the context of Ukraine, invoking the Azov Battalion is a constant go-to, as though the existence of an isolated group of right-wing extremists is evidence the entire country is corrupt. This is illogic on the level of pointing to the Westboro Baptist Church as evidence that the entire US are raging fundamentalist religious bigots.
In this case they went with a video showing a trident patch on a Ukranian military official’s uniform and then portraying this as evidence of Nazi control, in spite of the fact that the symbolism is at best ambiguous and focusing on it is ridiculous on the level of conspiracy theorism.
The point however isn’t that the symbolism is ambiguous or that the Azov group was like thirty people; the point is to get you talking about those things rather than the fact that Russia is conducting an entirely unjustified and illegal war against another sovereign nation. The point is to focus negative attention among the hard left in the west against their own leaders by building accusations of their allegiance to far right, fascist, and or Nazi ideology.
Then as a final nudge, we add a little social proof to validate ourselves by having another account – again, with the clear dogwhistle right in the name – come in and validate us without actually adding any substance or clarity to the conversation, or even trying to make an argument in support. Just say “nope, that one’s right” and get a little heart react and everybody’s warm and fuzzy while the person pointing out the propaganda is discredited and run off.
In Conclusion
This message was crafted to stoke anti-war sentiment and progressive distrust of the status quo Democrats into pro-Russian sentiment that also inflames internal opposition to Biden. The “left” in the US has never been particularly cohesive to begin with, and it’s quite easy to invoke anti-war noisemaking to create conflict among us. Start throwing around exaggerated and baseless but emotionally appealing claims and you’re certain to ensnare those whose egos far outpace their intellect.
This, assembled guests, is just one example from the millions and millions of social media messages sent out every day with deliberately manipultive and malicious intent. The Russian government does a great deal of it to garner support for Putin’s imperalist aspirations; the plutocracy does it to herd us back to work in a pandemic; various and sundry interest who profit from confusion and strife are filling us constantly with well-designed nonsense – usually based on appealing to our egos in some way because that’s where we’re weakest – in order to weaken the entire concept of “democracy” because they believe that, being ruthless and having some access to resources, they believe they will benefit from the fall of democracy just like the Nazis benefitted from the persecution of Jews in the sudden availability to “good Germans” of fully furnished homes and fully stocked stores that had been appropriated by that persecution.
Of course the great truth of hard-right ideology is that the monsters these people are feeding will be perfectly happy eating them for lunch when they run out of “others.” You can always create more “others,” just pick a new group to scapegoat – Jews, leftists, people of color, religious minorities, women, the LGBTQ community, the mentally ill – as long as you can maintain that us vs. them pretense and con enough people into believing they’ll always be an “us” and never a “them,” you’ll not lack for targets for persecution until there’s nobody left to persecute at all and we’re reduced to a state of social development that makes feudalism look like egregious liberty.
They always believe they’re driving the machine until it runs them over.
Those of us with the perception to understand this is a losing strategy for everyone must ensure we are well armed and with eyes wide open. A startling percentage of leftists have been sucked in by this narrative.
Now (writing in October 2023) we’re seeing a whole new set of social disruption and argument in the wake of the recently escalated conflict between the Israeli government and the Palestinian people – an argument with no possible “clean” resolution that’s been going on in one form or another literally since pre-historic times. We’ll be encouraged to pick one point or another in the past when things were “right,” then blame the “other” for making a mess of it.
Of course the only solution there ever was is for people to learn how to live peacefully and cooperatively together, but instead we’ll be continuously baited into these pointless arguments, we’ll become ever more radicalized against each other, and in the end the real objective – creating further factiousness and dissent among the free nations of the world, particularly those on the left working toward every more refined and effective democracy – will be gained unless we start taking the problem of disinformation seriously, right now.
This was a fairly exceptional find; I’d honestly forgotten about this article, written in March of 2010. Of course when it was written I was jeered and rejected as a handwaving extremist – how could you possibly think Facebook is destroying democracy, that’s just ridiculous – by all right-thinking people, with a healthy chorus of helpful disdain and ridicule from the usual gang of trolls.
President Obama has proposed a 1.4% pay increase for active duty military in 2011. This is THE LOWEST SINCE 1973! Nice to know that during a time of rampant inflation, while war is fought in 2 theatres, our men and women in uniform get A LOWER PAY INCREASE THAN WELFARE RECIPIENTS!!! Please repost if you support our troops….1 Term say good bye
This is the second time in a couple of days I’ve seen this, yet I’m not having a lot of luck finding any objective source that discusses these events, just a FB meme claiming it happened. [2023: This was originally written on March 8, 2010. The claim has since been broadly debunked as the nonsense that it is; military pay is tied to the Employment Cost Index and the president is required by law to propose pay increases tied to this index to ensure military pay rises in line with consumer product price inflation. Much of the related information which follows was written without that knowledge in hand at the time. -jh]
I’d like to see more facts, including a broad discussion of the considerations which go in to making such a decision. For example, what if the rate of increase among military personnel has been 10x the cost of living, while welfare payment caps have dropped, for all of the last ten years except this year in which an adjustment is being made to compensate for decreased military need and increased public assistance need? [2023 – this is where I basically cited the true mechanics of military pay raises without realizing it, in spite of using an extreme example. The underlying reasoning is why military pay is tied directly to ECI. -jh] Obviously this very extreme example is not the case, but the underlying point remains: this is a complex series of issues, and the idea that posting some hyper-patriotic status message with a guilt-trip/us v. them tagline is going to solve anything is not only ridiculous, it’s incredibly destructive – and that’s the point of this article.
It’s not that I reject out of hand the assertion of this latest rabble-rousing meme [2023 – and again rightly so, as the raw numbers were correct, so rejecting the assertion out of hand would’ve been wrong. -jh]. Rather the problem is that I have serious concerns about the direction we are being taken by our collective will to participate in such things without first determining their objective accuracy.
It seems to me that this kind of thing, while usually well-intentioned, represents the same sort of shallowness of thinking that led to the Iraq war in the first place, to some 60% of the US still believing as late as 2006 that Iraq was directly involved with 9-11, to the gigantic stimulus package [2023: this was the enormous bailout of Wall Street banks in 2008. -jh] that regardless of necessity was passed with such haste and sloppiness that it’s an iron-clad certainty that it’s not going to work as well as it could have. We get all revved up over something and we just pounce, with little regard for the long-term results or the bigger picture.
Look around this country, this world, your own mind.
Are you one of the people who thinks it’s perfectly reasonable to continue beating the “Obama’s citizenship’” horse?
Are you someone for whom “because the Bible says so” is a reasonable basis for laws to be made?
Are you someone who doesn’t throw up in their mouths a little bit every time you see a well-intentioned friend post a status message that suggests that if you don’t do the same, you are a traitor to your country and you want soldiers to die?
Then I am sorry, but even if I love you from the very bottom of my heart, you are a Part Of The Problem.
How DARE any human being undertake to pass judgment on my love of country or fellow man – to suggest that I lack ‘patriotism’ or commitment to country or respect for those who volunteer their lives to defend it regardless of whether I think they’re ultimately being conned in 90% of the cases when this is their motivation for enlisting – based on my willingness to endorse with my name and supportive repetition a poorly-constructed paragraph full of – at BEST – emotively presented para-facts intended to do nothing more than stoke the ire of conservatives and further create a society of code words and passphrases by which we can identify “them” and “us” as defined by some arbitrary and subjective standard of political adherence that ultimately exists only in the mind of the person passing judgment? How terribly disrespectful and presumptuous.
Frankly, I wouldn’t post that paragraph in my status message even if I believed every word.
Why not?
For starters, it’s written with all the intellect and critical thought of a rambunctious sixth-grader. I’m 40 years old, and I’d be embarrassed to lay claim to the “logic” and “patriotism” presented here. Look at it. The SCREAMING CAPITALIZATION AND ABUSE OF PUNCTUATION! The saccharine exhortation to “patriotism” that’s really an exhortation to look down our noses at those un-American liberal commie heathens who Don’t Support Our Troops (and in the process of that coercion, an exhortation to frankly piss all over everything that actually makes this country worth fighting for). The snide, unspoken undertone that of anyone in Our Great Nation who might need some money from the government, them welfare leeches (read: ethnic minorities, brown people, and white women who have sex with them; these folks never care that the vast majority of welfare recipients in this country are white people in heavily Republican/right leaning states) better be the LAST in line. The suggestion that “supporting the troops” must necessarily entail supporting their orders. The relentlessly stupid and continually increasing attempt to lay the results of 8 years (and more) of utter mismanagement and malfeasance at the feet of a president who has been in office less than a year and a half.
The whole thing just plain sucks. It’s an intellectual void. I’m sorry that some people will take that personally, but let’s be real here: as much as I complain about people, I wouldn’t waste my time trying to point these things out if I didn’t love and respect them. I’m sorry that it hurts some people’s feelings or moves some people to drop me from their friends’ list or what have you, but remaining silent is not an option. I’d certainly rather your feelings be hurt by me rattling you out of your comfort zone with the truth than they be hurt twenty years from now when you realize it’s too late to stop the decline and part of the reason for that is you were allowed to continue believing things that aren’t true.
There are a lot of times when I’m writing that I feel like the guy at a party just sober enough to try and tell a friend that they’ve pissed themselves, only to get punched in the mouth for saying bad things.
America…you’re drunk on fear and you’ve voided hate and xenophobia all over yourself. Go sober up and change your pants. [2023 – spoiler alert: we not only didn’t sober up, we didn’t even bother changing our pants. We just drank more and more and insisted that anyone who didn’t void themselves in their Levi’s was an unamerican traitor in thrall to the illegitimate Kenyan non-citizen President. And it worked on about 70 million of us, and it’s still working. -jh]
All I’m saying is that if you want to have something to say, try to make it something meaningful and fact-based if you’re going to complain about the government. There are plenty of legitimate reasons to gripe without relying on this kind of unsupported hyperbolic hang-wringing panic-button nonsense, and in many cases (like this one) the unspoken messages tend to ring much louder with the coherent observer than the spoken ones do. When I see a message like this, all I read is “I’m really worried about the economy and my position in life, but I can’t be bothered to find an effective way to improve things for myself so I’ll just whine about the evil gubmint.” In the mean time, people are continually manipulated into cheering for the defeat of a health care bill that would, without question, save their lives or the life of someone they love in reasonably short order. [2023 – this was, of course, what became “Obamacare” after it was watered down and compromised to the point of being only slightly less odious than the godforsaken trainwreck of a health care system we had in place already. Obama’s compromise on this remains one of my greatest disappointments in his presidency. -jh]
But instead the politicians play on our fears and prejudices, and we continue buying in. It’s not health care reform people are rallying against, it’s the notion that they might have to pay for someone else’s care…which, if people were really angry about it, would be the absolute end of the insurance industry (and would also result in a 20-year drop in our life expectancy in a matter of a generation or two) given that’s the entire basis of the idea of insurance.
The problem in this country, quite frankly, is that we’ve become a nation of selfish, greedy, avaricious, entitled, lazy, ignorant, jerks. [2023 – and it’s only gotten worse since I wrote this in 2010. -jh] Until we get it through our heads that we are ALL in this together and when one person fails we all fail, we’re going to continue these silly, pointless arguments, and people will continue to die senselessly and our nation will continue to erode as our best and brightest are continually prevented from reaching their full potential by the efforts of those who hold the cash to avoid sharing it with anyone.
These snarky, factually void, and often logically broken memes are a huge part of the problem. They play on mob mentality and the human need for acceptance in order to manipulate people into rallying against the very things that would improve their lives. We get the leadership we get because we consistently refuse to educate ourselves to understand what real leadership and real solutions look like. These kinds of memes make this refusal not just okay, but popular and easy – why bother knowing what’s going on in the world when we can just get it from our friends’ status updates?
It is the fundamental obligation of a free citizen to make every possible effort to understand the issues and candidates that are spread before us at election time. It is a direct assault on that obligation, and on freedom itself, to reduce this obligation to a copy-and-paste lynch mob.
93% of people won’t have the guts to tell their friends to quit trying to manipulate them (and to quit allowing themselves to be manipulated!) via status messages….will YOU?
[2023 – you can see in this article some of the roots that led me to start attending university to major in communication and minor in political science about five months after this was written. While it’s not bad, I generally failed to make the points I was reaching for, in large part because my abilities were limited by my lack of formal education in the subjects under the review and criticism of qualified professionals in the field. Still, I prefer being honest to stroking myself with ego-gratifying lies, and the honest thing to do is let it sit as written and accept that while I did a competent job of explaining my position, it’s a far cry from the level of expertise I could’ve brought to the conversation even a year later, let alone now nearly a decade and a half in the future. Among other major issues, I failed to clearly make the point that absorbing our political information in memes and snippets crafted primarily to appeal to our egos is poisonous to our democracy and we not only need to stop doing it, we need to pressure social media companies to enact stronger protections against the propagation of disinformation. It’s a good article, but it didn’t make the case I wanted it to as strongly as I’d hoped, in retrospect. -jh]
Ah, Facebook jail. I’ve spent many an hour carving hashtags in those brick walls while waiting for some minor offense to fade. I’ve come close to losing my account completely a couple of times over the years.
It’s easy to joke about, but for people like me whose livelihood depends on social media and who aren’t just scam artists that don’t care if they burn through 200 identities a year, the prospect of losing an account or having a page shut down after you’ve spent years building it up can be a major threat. Late last year, a fairly huge page where I was co-administrator was shuttered by FB for some repeated violations (by other admins). I’ve not talked about what I know about that situation, but today I’m going to share what I learned from that, and from my other brushes with the long arm of the Zuck.
There’s some stuff I’m not going to cover here – if you’re posting crappy spam fake t-shirt ads or lonely-hearts scams and things like that, you know what you’re doing and I’m not trying to help you anyway. Also, this is just about Facebook. Different platforms have different standards and rules. Like I used to tell my daughter, the four most important letters in the English language are “RTFM,” so make sure you RTFM if you’re not sure about something.
Let’s get started! Use the header button below to navigate between pages, it’s a fairly long post and I didn’t want to wall-o-text you.
Disinformation, Misinformation, and “Fake News”
Disinfo on Facebook has always been a problem and in some ways always will be. The reality of the world is that there is no possible way Facebook can hire enough human beings to read every flagged or reported message and spend even five minutes carefully assessing it. However, there are some pretty common things that scammers and traffic maggots love doing that are a fast and easy way to get thrown off the network.
Super important: If you are running a page or group and something posted there gets a fact check overlay put on it, DELETE THE POST IMMEDIATELY, DO NOT LET IT JUST SIT THERE WITH THE FACT CHECK ON IT.
This is what caused the big Obama page to get taken down; we had an admin who would occasionally post questionably sourced information and particularly memes, and they’d get fact-checked. What we didn’t realize is that every time that happened and the rest of the admins let it stay up (because we were all trying to not step on each other’s stuff and like most people we figured better to leave it out there so people could see the fact check), it was another red flag in the algorithm…and they accumulate. They don’t go away. So after a decade of that, we got shut down, and while the source of the problem was definitely a single admin, from FB’s point of view it was the problem of all the admins because nobody removed the stuff. A decade-plus of work and 200,000+ readers gone overnight, and no way to get ’em back ever.
Fake celebrity death reports – this is way too common, still. Not a day goes by when I don’t see some jerk posting about Simon Cowell or whoever’s likely to draw traffic dying tragically in the hospital. Aside from my feelings on the matter there are tons of people who just can’t resist sharing this kind of stuff because they see it and go OH MY GOODNESS SIMON COWELL WAS KILLED BY A MOSQUITO BITE ON HIS TAINT! I HAVE TO TELL ALL MY FRIENDS WHO LOVE X-FACTOR! Don’t. Don’t, don’t, don’t, DON’T do this. ANY time you see a celebrity death report, even if it looks like it’s coming from a legitimate source, check the news first. Until you see it on trusted outlets – regardless of your political biases – don’t believe it and don’t share it. (Bonus points: check your local network television station website! They’ll usually have stories like this covered within a few minutes of the story being officially and reliably confirmed.)
False medical/health information – regrettably Facebook has become less aggressive about nuking stuff like telling people to drink horse dewormer to treat viral infections, but the most egregious stuff will still be flagged. It’s not just about stuff like Covid though, and it’s not just about “what’s in the news right now.” NaturalNews.Com and the odious con man who owns them, Dr. Joseph Mercola, finally got thrown off the platform for constantly pushing bad health information so he could sell useless supplements to the naive and credulous, and FB’s tolerance for this sort of scam has become very, very low. Just like above, that means a whole lot of folks are risking the loss of their accounts for sharing this kind of information because they don’t know any better. Those unfortunates are created by people like Mercola, but that’s not going to save them from getting banned or ultimately booted off the network if they share this kind of (completely wrong and dangerous and utterly scamtastic) content.
Fake missing animal or missing people reports – this is a more insidious form of disinformation that’s currently rising in popularity. The way this works is the scammer will post a message to a ton of regional pages and groups about a missing animal, which induces just about everybody to go “awwwww” and share the post. Then when the scammer sees one going viral, they change the post to something different and very much not what you thought you were sharing. This can range from scam sales and malware links to odious political stuff like white supremacist or neo-Nazi content. Be sure you check out any information like this very carefully before sharing it; if it’s not sourced from a law enforcement agency or known journalism source, it’s probably fake and you shouldn’t touch it.
As a general rule, if you can’t find the information on a major news site or in a peer-reviewed journal article, don’t trust it until you can. Important caveat: sites like PubMed are often mistaken for reliable sources, but they’re just source aggregators and not all the journals they aggregate from are reliable. If you’re not sure, don’t share!
Bullying & Violence
Look, there’s no polite reason to say this and no reason to say it politely – if trying to intimidate people with threats is your jam, you don’t belong online at all. You’re not fit to operate in public until you grow up. Nobody’s impressed with your empty claims about how much you can bench or how many guns you own or how you’re gonna kick someone’s ass if they don’t stop posting entirely legit news stories about Donald Trump being a criminal scam artist. Frankly, I don’t expect anyone who would do this to even find this article, but if you do…stop that crap.
For people whose entire personality isn’t a giant obvious attempt to hide their cowardice and low self-esteem behind a bunch of aggression, though, there are still risks. For instance, I got a pre-emptive warning the other day for a comment I was about to make that had some wordplay on “punch” – I don’t remember exactly what it was, but it was something on the level of “people like this make me feel punchtastic.” In that case I was offered the chance to delete the comment before they sanctioned the account, which is the first time I’ve ever seen that, and there’s no indication it left a lasting sanction on my account because I did in fact delete the comment immediately.
A few years back, though, I had a guy not far from me tell me straight up he was going to shoot me, skin me, and eat me. I reported the comment. He wasn’t sanctioned…but when I posted a screenshot of his threat, I got banned! So just avoid that kind of language if possible, especially if it’s in any way suggestive of a threat or of inciting other people. Stuff like “burn it all down” is likely to get you banned. (There are weak spots; I ran across a neo-Nazi a few weeks ago whose bio said straight up “shoot all communists” and that seems to have escaped FB’s notice until it was reported.)
While it’s a much milder form of this kind of talk, you also want to avoid telling people to “f–k off” and things like that. You’ll get banned. Trust me. Even aggressive but not “dirty” language like “shut up and sit down” will draw a ban if you aren’t extremely artful about it.
And stop “hey-babying” in the comments. “You’re so beautiful, please send me a friend request” isn’t fooling anyone – you’re a horndog with boundary issues and that’s just not cool, in public or in private.
Sexually explicit material
There are two very broad categories here. Let’s knock out the easy one first, and this goes out to the men: nobody wants to see your penis unless they ask you to see it, and if they do don’t show it to them on Facebook even in a private message. I can’t believe I have to say that out loud, but my female friends assure me that this is still a near-daily problem. STOP IT. If someone wants to see your junk they’ll ask you to see it. If they do, don’t show it to them on Facebook.
The second category is a bit tougher, and that’s the stuff that can reasonably be described as “artistic depictions.” FB is more relaxed than some about this – if you throw a giant emoji over your crotch in a photo, you’re usually safe so long as the subject is clearly an adult. There’s been a ton of controversy over artistic depictions, and that’s softened up a bit; I’ve seen painting or statues with full frontal nudity that weren’t taken down, and pictures involving life-like prosthetic penises as well, but then others get yanked. Best to avoid. They’ve also softened up on photos of breastfeeding, which was a big controversy a few years back; these days the rule of thumb seems to be that if you can’t see a nipple or any part of the areola, you’re okay.
Note well: depictions of sex acts, no matter how “artistically” rendered, still seem to be completely off-limits even if you cover the naughty bits. Ditto any references to minors, “family relations,” or sexual violence in any context but straight reporting of news or clinical discussion of issues is likely to get you banned (although to my eternal confusion, running around calling everyone a “groomer” or “pedophile” seems to be just fine with Zuck &Co).
Privacy Violations & Over-Networking
Ever notice how people will post a screen cap of a facebook comment and edit out the name and user icon of the commenter? That’s because Facebook considers posting those, especially when you’re criticizing or making fun of the comment, as intimidation; they treat it like you’re trying to get your readers to go mob-harass the poster. To be on the safe side, if you’re going to do the thing where you screencap your trolls and post their more entertaining BS, black out their identity. Oddly this doesn’t seem to apply to original posts, only to comments and inbox messages.
Doxxing people is bannable, even if they have their information fully visible on their page. Don’t. It’s an intimidation tactic and will be sanctioned.
“Over-networking” is when you add too many friends, follow too many pages, or send too many invites or friend requests in a short period of time. This behavior is almost always driven by commercial interest – trying to grow an audience by high-volume contact-making rather than by creating quality content and
Stupid Spam Tricks & “Dirty Words”
I’ve made occasional remarks for years about the tactic of “munging” words that are problematic – “adult” language, or words like “Covid” or “vaccine.” Those people who do things like t.hi.s and or talk about “yt ppl” instead of “white people” think they’re being clever? They’re not. They’re buffoons who think they’re smart, and here’s the funny part – Facebooks algorithm won’t punish you for saying “Covid,” but if you say c.o.vi.d they absolutely will because that’s a clear sign you’re deliberately trying to avoid/trick the algo, and that’s a clear display of intent to post content you think is a violation and get away with it. That makes you a troublemaker who’s intentionally trying to get away with breaking the rules, and that gets the algo’s negative attention even if you’re not actually breaking them.
You’re not gonna get banned for simply naming an identity group in discussion. You say something like “all white people are murderers,” then yeah. That’s not because you said “white people,” it’s because that’s bigoted as hell and bigotry is not allowed. Same with Black people or any other ethnic group, LBGT folks, etc. You’re not getting banned for using a neutral and inoffensive label for a group, you’re getting banned for what you say about that group, because what you said about that group was prejudiced/discriminatory/bigoted/racist/sexist/homophobic. You’re not getting banned for “talking about” vaccines, you’re getting banned because what you’re saying can kill people, ya jerk. Maybe take a look at that instead of thinking you’re c.l.ev.e.r.ly f00ling the algo.
You really won’t get banned for saying the “seven dirty words” in and of themselves (the two of those words that describe actions – “cs” and “mf” – are riskier). If you feel the need to mask those words to avoid jarring your audience, just use the classic asterisk substitution for that f***ing s**t. James Fell’s entire gimmick is “sweary history,” and he doesn’t make anything. It’s not the words themselves, it’s how you use them. If you say “that Rage Against The Machine concert was f***ing awesome” they don’t care. If you say “you’re a f***ing jerk and you need to f**k off,” they will – even if you mask it, because now you’re being aggressive. I drew a thirty-day ban once for posting 8 letters and a symbol to a troll: “STFU & GTFO.” It’s the tone and intent of the words, not the words themselves, unless the words themselves are slurs. Always mask those if you’re discussing them, and never use them as slurs.
Wheaton’s Law
Nearly all of this stuff really does just come down to not being a jerk, and avoiding the risk of looking like you’re being a jerk. Nobody wants to read hate speech and swaggering threats and sexist creepiness and transphobic stupidity. There are behaviors I’ve very intentionally left out of this article that will definitely get you banned, because frankly if you’re the kind of person who does/says those kinds of things you’re a dick, you don’t need to be part of a community until you can get your act together, and I’m not going to help you avoid being treated the way your behavior and attitude clearly justify.
Facebook’s highest priority is creating a space where people feel reasonably safe, free from intimidation and aggression and bigotry, and allowed to be their authentic selves, while giving maximum possible latitude for robust discussion, even of controversial subjects. They’re not perfect by any means, and sometimes they just plain blow it, but if you’re honest with yourselves and do our genuine best to honor Wheaton’s Law, you’re probably not going to find yourself unable to participate in Facebook.
Thanks for reading, I hope you find this information useful! Please remember to share it with all your friends so they don’t get banned!
Among the large-scale scammers, grifters, harassers, trolls, and losers who have been trying to drag me down, play me against my allies, and sabotage my work over the years is Omar Rivero, founder of Occupy Democrats. (Incidentally he had exactly nothing to do with the Occupy movement, he just co-opted the name as a marketing strategy.)
A few days ago another of these big pages ripped off some content from me, so I wrote about it – loudly. One of the things I wrote was this article on Medium. While doing my normal maintenance I noticed a new comment on that article, and of course it’s a newly-created sockpuppet account repeating the same old stupid lies trying to con people into believing that the guy whose annual income has been less than 10K for years is the grifter and it’s really the guy paying himself hundreds of thousands a year to clickbait the left who’s on the up-and-up.
I have been holding this conversation in an archive since 2015. I’ve mentioned it before and even posted a couple of screenshots with information redacted. And of course it gets ignored because by and large people (including you, and for that matter me) are egomaniacs and hate finding out they’ve been conned, so when faced with the evidence of the con they ignore it and get mad at whoever showed it to them. We probably ought to break that habit, since it’s literally killing us, but that’s a different article.
Anyway with all that backstory in mind and remembering that the latest sockpuppet’s claim was that “Omar Rivero doesn’t know who [I am],” here’s the ENTIRE conversation in which Rivero attempts to stir up contention, bait me into throwing popular leftist Manny Schewitz under the proverbial bus, and make all kinds of logically broken and entirely baseless accusations.
If Omar’s got a problem with that, he can sue me for defamation and we can go to court and he can tell the judge these screenies are fake, at which point I’ll just pull up the archived conversation on my FB account and win the countersuit. But he won’t do that. What he will do, on the off chance this gets any visibility, is make a bunch of excuses how it was 2015, he didn’t know any better, he’s not the same person he was then…but if that was true, he’d have ended the blackballing of my content, and he hasn’t. He’d have stopped the grift, and he hasn’t. What he has done is continue sucking up to the center-right power core of the DNC in the hopes of furthering his political “career.”
These people are lying, grifting scum – Occupy Dems, Other 98, Being Liberal, Addicting Info, and EVERYONE in their sphere. The only reason anyone would work with any of them is because either that person/entity is unaware of all this garbage, or they’re part of the problem. Either way, enough is enough. If we’re ever going to have a real left wing in this country, we must flush our commode and get these floaters down the drain so they stop stinking up the place.
Let me be clear: no genuine progressive, nobody who respects independent activism or progressive values or leftist values or anything else they’re pimping for bucks would ever have engaged in any of the behavior I’ve been subject to by them over the years. If you are following these people, if you are sharing their content, if you think they are in any way liberal (in the colloquial sense used as a synonym for “left wing,” the real definition is an entirely different matter), leftist, or progressive, you are the victim of a long, deep, con game that has extracted millions of dollars from the real left and deliberately neutered left-wing social media for the explicit purpose of co-opting grassroots leftist energy to direct it at fakes, frauds, sockpuppets, astroturfers, liars, and thieves. I know that’s hard to hear. I know plenty of folks will just hate me for saying it out loud, and frankly those people are no more “progressive” than the people they’re following – they’re pretending to be progressive for social approval and/or profit, and they will absolutely abandon any genuine leftist principle in a heartbeat if it becomes too inconvenient, expensive or socially challenging to uphold.
I thank you for your time. And yes, I’ve verified this is legitimate THAT Omar – not a sockpuppet, not a fake account, not a troll that’s pretending.
“A lot of people” = “nobody, I went googling a new site that was set up to be the antidote to my bullshit, now I’m gonna try to troll you with this random auto-scraped entry that means exactly nothing” First off, people working above board don’t play this backchannel crap.The explanation is you don’t know how Zoominfo words and you’re a creepy little stalker.OMG THEY’RE EVERYWHERE!Hahaha isn’t anti-Semitism funny? Your “leftist” hero. Your “liberal” standard-bearer. Your “progressive” warrior. Your buddy of Elizabeth Warren.For the record, he never sent me jack shit. But ask yourselves what kind of progressive or leftist or liberal engages in poverty shaming and ridiculing people who have to eat ramen.“If you have to cheat to win…” “We make mistakes.” See the gaslight there? Also the obviously backhanded, snotty remarks about “nobody watches” and “nobody reads.” “They hate me because I’m successful (defined as ‘making money by bullshitting people’)” – another common refrain of the plutocracy. The only thing left about this clown is he should’ve left the political activism to people who live their values and believe in progressive ideals.Incidentally that article remained on the site, uncorrected until sometime between Sept 2020 and April 2022. At the time of writing this article AI appears to have gone 404. Ironically it was stolen from Raw Story, which is probably what Matt Desmond didn’t want people to notice and that’s what set him off like a coke freak on a four-day bender.This me explaining to a guy I know is part of the problem why he’s part of the problem, while pretending I believe he’s acting in good faith. That’s my way of making sure “I didn’t know” isn’t a plausible excuse anymore. He knows. I told him. He doesn’t care because grifting makes him money.“Just news blogs.” More gaslighting. This is also how they rationalize themselves. It’s “just a mistake.” Then they find someone like me making an honest mistake and scream SEE YOU DO IT TOO! Nobody is so stupid as to not understand the difference, but the pretense gives them plausible deniability. Now who else can I think of that’s staked the whole game on pretending they really believe their own bullshit? Clue, it rhymes with Trump.How many progressives do you know who think maintaining ethics in their sphere is “beneath them?”Another gaslight – diversion tactic. The fact we were exploiting a sensationalized story about a murder wasn’t really exploitation because there was a minor factual error in the website we copied and pasted the story from before applying a fourth-grade rewrite to avoid obvious copyright infringement. God these people are scum.“Yeah dude I’m a nobody,” but a few panels up he’s bragging about five million visitors a month to his website. False modesty that he clearly doesn’t believe; it’s a show of ersatz humility leveraging the human tendency to feel bad about distrusting people who act humble. I’m not saying he’s not VERY GOOD at being a lying manipulator. If he wasn’t he wouldn’t have made so much money doing it.“So are you saying that…[insert attempt to go back to the narrative you’re trying to control]” Pure manipulation.Just in case anyone thinks I’m afraid to “say that to his face,” this is me telling him to his face he’s a sleazy self-aggrandizing money-grubbing dick pretending to be a political activist, to his face. Small woncer the conversation ends immediately after.
That’s the entire conversation. The discerning reader will clearly see the attempts at manipulation, the plays to plausible deniability, the fake “oh I’m not important” modesty performance, etc. ad nauseam.
THIS is the attitude that has been “informing” left-wing politics for the last decade or so, I’ve told you and told you and told you what was happening, and nobody wants to hear it. I’ve resisted putting this out for nearly a decade because I just don’t need the BS, but you know what? I’ve got the BS anyway. I’ve spent the majority of the time since this conversation happened destitute, desperate, begging to survive, and STILL doing more in any give series of random grunts than these scamming pigs have done for the left in their entire lives, collectively.
I’m done playing.
https://www.facebook.com/JohnHenryUS/videos/805871634614882/ Livestream where I establish beyond question that these messages came from the real Omar. (Don’t forget to like my page – unlike Omar, I need an audience that appreciates being respected. You can also use the widget on this page if you don’t have it blocked somehow.) If it disappears I’ll upload the archive to YouTube…and if THAT disappears I’ll just host it myself.
I’ve been trying to tell people for over a decade that these bad actors were bad actors, and they’re damaging our hope for a progressive and successful future. I’ve been largely ignored. It’s time to stop hiding your heads in the sand and face reality: if you’re on board with these pages, you’ve been had, and it’s cost the left and by extension all of us far, far too much.
Hi everyone and welcome to the first official edition of the JH AfterParty newsletter! This will be my “supporter-Patron perk” content, or at least part of it: Patrons and people who support or have supported my work financially get to read this when it’s released, and everyone else will be able to see it in a week.
Lots of exciting stuff to talk about here, so let’s get right to it!
First, as should be obvious if you’re reading this on my site, I’ve implemented a proper authentication system on JohnHenry.US now, so that supporters who contribute via methods other than Patreon will be able to get their (admittedly nominal, at present anyway) “perks” as supporters.
Right now this comes primarily in the form of posts/newsletters/content just like this one.
The habit I’m striving for with this is “every Tuesday.” So every Tuesday (ostensibly!) I’m going to write a sort of “backstage diary” type of post where things are more casual, less go-go-go and bullet pointed, and more this is what I’ve been thinking about and doing lately.
Also a place for some of my more personal musings and ramblings, for instance I think this would be the right place to tell the whole story of this old friend who deus ex machina’d out of nowhere and gave me exactly the things I was missing to turn everything around – basically the time and space to work that I’ve been promised multiple times in the past and always ended up getting “not so much” and conditions and hurry up and hey when you gonna get a job.
All that sort of personal rambly stuff that has often taken place on my Facebook page will be shifting in to these newsletters, too – I figure most of the folks who would care to read stuff like that are already supporters anyway 🙂
(Sidebar: if you are a past supporter but have never had an account here, get with me via the contact form and we’ll get you set up properly.)
Now that I have the proper infrastructure in place, my weekly casual newsletters that I’ve been referring to as my “patron previews” and will now be known as “JH AfterParty” (see below) will also be posted here under the same “conditions” – they’re only visible to logged in users who have supported my work somehow for the first week after publication, then they’re public-access. Folks who just create accounts so they can access the forums are in a different group and will have the same access as the general public; the posts will be available to them a week after they’re available to supporters, both here and on Patreon.
I do plan to continue duplicating the work at both JHUS and Patreon, though; there are people who are Patrons first and JH fans second, and I want to make sure they’re getting their due. Plus it helps the whole *shudder* marketing situation on that platform, by way of the same folks.
Oh crap, I’m a rock star.
Part of this comes from an unfortunate reality I’m facing: I’m going to have to stop being quite so accessible. The scope and volume of noise arrayed against me is just deranges, with obsessed twits crossing over into people who have jacked me around and got caught and cut off crossing over into plain old psychos crossing over into all those various forces of capitalism and grift that have plagued my online presence for so long now.
It’s sad, but a lot of that over the years has taken the form of bad-faith “friends” and people playing on my various buttons to get close so they could use me or ingratiate themselves – and this is a problem that goes all the way back to my childhood, mind you, because of who and what I am – and it’s come to the point where I just don’t trust any private communication from people I don’t know anymore (or from a lot of people I do).
Consequently I’m sort of shutting off most of the DM capabilities on my social media or heavily restricting it to a closely vetted list of friends when I can. I will instead have a contact form at JohnHenry.US (actually do now); if you’ve got something to say but you’re so worried about it being a problem for you that you’re afraid of leaving footprints behind with your message (like the network information that’s routinely collected by every website you visit), I don’t care to hear from you anyway to be honest.
The hardest part of this is how many people who started out as readers have become friends over the years, and by no means am I shutting those people out en masse or going all Greta Garbo on everyone. I hope to continue developing new friendships and relationships from an expanding readership/fan base over time. But leaving myself wide open just invites too many bad actors to waste too much of my time and energy, and yours, so I’m closing some things off and “funneling” others, which also helps me manage my time more efficiently and effectively in terms of organization.
I anticipate that, over time, the forum at JHUS will grow to supplant the greater part of the “community” aspect of my social media platforms, and from that perspective unfortunately I’m going to start looking a whole lot more like the standard-issue in terms of presentation. Hopefully I’m picking up the things that work without the things that don’t or that I feel fundamentally compromise the work when I start worrying more about advertising and marketing than about creating quality original content.
As I was writing this I decided to name this newsletter the “JH AfterParty.” The afterparty is where friends of the band hang out after the show, and everyone else hears about it a week later, so the whole thing ties nicely thematically. Especially since I plan to run it on Tuesday afternoons and that’s usually about when I’d be waking up from an afterparty from a really solid Saturday night gig back in the day 😉
Keeping up & wrapping up
I don’t want to duplicate work so in terms of raw, “this is what I did here’s the links and what it was all about” stuff please please PLEASE do get subscribed to my weekly Substack digest. (There’s also a signup form in the sidebar of JohnHenry.US). Every Saturday I publish a digest of the prior week’s work that includes links to new content and ongoing discussion of non-content work as well. That’s the very best way for anyone, regardless of whether or how they’re supporting my work, to keep up with what I’m doing. Please don’t forget to share those links around and all that other stuff; more than anything else, engagement is absolute king, and now that it finally seems like I’m firmly headed in the right direction it’s more important than ever.
As I’m writing this message I’m bouncing back and forth between other tasks, including other content work plus putting together tomorrow’s newsletter. Let’s talk quickly about what you should expect to see upcoming, and I’ll get out of your hair.
Ain’t no party like a JH AfterParty cuz a WHAT THE HELL IS THAT?!? Photo by Thiago Miranda on Pexels.com
I’ve just about finished adding/changing/tuning up the back end of JohnHenry.US. I have a column 95% finished for WeAntiFascists.Com, but I want to go through the same process with that site before I publish (some of that is also already done). Then I’ll do it again with Custode.Org, in preparation to get a whole bunch of things rolling there that I’m not prepared to discuss in any greater detail than “a whole bunch of things.”
As part of the whole membership thing I was discussing at the top of the newsletter, I’ve also gone through and rearranged/simplified the user groups and permissions on the site. As of right now either you’re a “supporter” or a “subscriber.” Subscriber is the default group you’re in when you register with the site, and allows for things like posting to the forum. “Supporter” is the group you’re in if you contribute financial support; that’s the group that will see this newsletter when it’s published rather than a week later.
Those of you who are already registered supporters right now are also part of the Legacy user group, which is mostly just for my own internal record-keeping mostly to ensure I’m staying in touch with you about any sorts of new offers or perks or whatever become available to supporters going forward, which those folks should by rights qualify for retroactively as most of them are among the group of people who has been keeping me and my work alive the last few years.
These changes may make some things funky on your end that I can’t see from here. If so, let me know via the contact form. Note that if you’re logged in you have access to a higher-priority contact form, which you’ll find in the site navigation menu (It’s under “Forums & Account”)! You can also contact me directly through DM at Patreon if you’re a Patron.
Fun fact: what’s actually going to happen is I’m creating this post twice. Once that will post now and is visible only to subscribers, and the other that will post in a week and be visible to everyone. This replicates the functionality of Patreon without having to get too crazy. Plus then if I get a little chaotic or whatever and “forget” to shut off the original, it’ll still be in place and ultimately I’ll just add a 301 redirect to the non-paywalled version of the article so all the traffic goes to that one, and then this actual post goes byebye.
I’m gonna wrap it up and get out of here, get this posted, and see what else I can get done before I try to wrap up and have a bit of a weekend.
We – the people, the “left” – are stronger every day.
We have it right. We know – at least in broad general terms – what needs doing to create a smooth transition into the next chapter of human evolution, and we know how to do it. All we need now is more people tuned in and turned on, so to speak.
It is absolutely critical to this effort to break the hold panderers and grifters have over left wing discourse in this country. I’m talking about the clickbaiters who don’t really do anything but copy and paste other people’s tweets into their branded template and call themselves activists, Twitter insta-pundits whose only discernible contribution to the discourse is being able to write “fuck” a lot and direct it toward right-wing public figures (James “Sweary History” Fell excepted because that’s his gimmick and he’s written books and done other things and has an identity beyond his Twitter handle). Superfluous grifters. The kinds of drizzling puddles of humanity that charge you five hundred bucks to “engage” with you for four tweets. The kinds of self-proclaimed “liberal” and “leftist” and “progressive” “activists” who are so bad at what they do that they will unironically create a campaign shaming mental illness and playing on violent racist tropes to defeat a candidate that was a laughingstock in the first place.
Now people are catching up and catching on, and the time is (at least of those presented thus far) optimal to start pushing hard on this whole concept of media and information literacy, discernment of sources, knowing who’s getting paid by your social media activity and making sure they really are who they represent themselves to be.
These people and others of their same basic mentality and ethical vacuum have spent ridiculous amounts of energy trying to end progressive integrity completely, and they have failed. They have failed because they understand neither integrity nor progress. Fundamentally they want to make money, and the way they’ve chosen to do that is by pandering to the political biases of people who think of themselves as progressive. In doing so, they’ve cratered genuine leftist movement in this country and did a great deal to give us President Donald Trump by throwing their weight behind status-quo middle-path capitalism in the hopes of making political careers for themselves through sycophancy to entrenched power.
They hurt us, and they hurt our country, and they made fools of us, and they took millions of dollars from us.
Now it’s time to return the favor. Not by going after them personally (because that’s petty and weak), but by ending the whole series of logical breaks, ethical corner-cutting, and self-deception that empowered their grift in the first place.
We must stop taking our cues on the left from people who don’t care about what’s right but only about what’s profitable. It’s a conflict of interest; if all you care about is numbers, it doesn’t take long to start making sacrifices to integrity in order to chase them.
The folks who do this are a big part of why instead of looking for new progressive leadership so we can all have the lives we want, need, and deserve, we continue looking at the old pillars of the center-right capitalist wing of the DNC, which is the wing that controls most of the party, hoping that somehow THIS will be the time when capitalism-lite works.
The win condition of capitalism is fascism. It’s unavoidable, and it’s time to start crafting whatever we decide to call the thing that is post-capitalism.
These bad actors don’t want to move past capitalism because it’s the only reason they have any power in the first place and they know that they can’t survive on a level playing field where merit and integrity are more important than one’s ability to buy their way in.
They’re part of the reason we’re not moving forward like we should be, and it’s time to shed their anchoring weight from the evolution train.
We have the numbers and we have the ethical high ground. They’ve got money, and right now that’s an advantage. We live in a capitalist system and to some degree are forced by that to need money; that’s why I have a Patreon.
The only reason people like Omar Rivera (Occupy Democrats) and Matt Desmond (Being Liberal/AddictingInfo) and other grifters and panderers like them aren’t out here doing the same thing I do, asking directly for contributions to help them stay alive and able to produce work, is they lie through their teeth about what they’re doing (generally lies of omission; they just don’t mention it). They’re living on what they make online just like I do, I’m just honest about it. I say “hey I’m doing this work and need to survive.” They want to sell you branded beach towels – the illusion and presentation of an identity offered as a for-profit saccharine homoncular pretense of activism, intended primarily for consumption by that particular breed of human who values style and social validation over truth and accuracy and progress. I and others like me – writers and activists of integrity – are trying to eat, pay bills, and have the equipment to put our skills and talent to the best use to make the world better.
It’s the same thing all these people who do kickstarters for books and stuff are doing; trying to survive and pay the bills long enough to do what they believe they’re supposed to be doing. “Pay me, and I can write a novel.” It’s really not that complex or underhanded, until people like the Occupy Democrats and Being Liberals of the world get involved and try to turn it all into a grift, and they’re terrified you’ll notice that some of us aren’t doing that, so they work to take us out before you do notice and realize you’re being taken for a ride by them. Since they’re starting from a position of power and are willing to make compromises to core principles (if they’re even able to recognize a compromise when they see one), they naturally have the upper hand against the rest of us.
The behavior tends to be self-rewarding and self-perpetuating; it’s hard to lose money by pandering to people’s egos…and when money’s the point, any damage done to discourse or our overall political health, for instance by allowing critical messages of truth and progress to be dulled and deflected by those more interested in pleasing those holding power, is just another bullet point on the collateral damage list.
With friends like that, the US left definitely does not need enemies.
That’s why it’s so important that we, the people, get it together on an individual level and take it upon ourselves to seek true literacy with humility and an open mind. In particular we need to be very cautious about allowing the knee-jerk emotional reactions of our ego to lead us into ignoring realities that are unflattering or unpleasant.
That set of problems solves itself when people get too smart to fall for cheap appeals to ego and bias in the first place. That’s what I’ve been working to do for these last dozen years or so, beyond a broader lifetime of other activism.
That’s why I particularly scare them and why I draw so much heat from them: because that’s exactly what we’re making happen and I’m the face of that.
Thanks for continuing to energize and support me and us and what we do here. We’re right.
We are right.
We have the answers we need.
Now we just have to push past the bastards that don’t want anyone to hear them.
A tiny snippet of a whole lot of Mr. Desmond and his friends proving once again how much they don’t care what I have to say, I’m not relevant to anything or anyone, and there’s no way in the world they’d be the types to gang up and dogpile someone who criticized them genuinely and politely over a minor error in a “news” article…for now a dozen years and counting.
Curating all this old content has me thinking…gosh I did a lot of great work in 2011.
2011, when I had equipment and fairly stable housing and transportation, and also wasn’t working full time (was in school; still very much full time but way more flexible, and I could integrate a lot of the work you’re seeing here as material for my classwork). Almost like there’s a connection there…
If I was the conspiracy type I’d note that all of this was happening and moving forward pretty well until I ran into Mr. AddictingInfo and his friends in September of that year who continue to this minute to openly and publicly exhibit the very behavior I’ve been calling them out on for over a decade and they continue to insist they’re not engaging in, *even while they do it right in front of your eyeballs.* The contempt these people have for your intellect is astounding.
Not to belabor the point, I’m just looking at the material I was producing and the reactions it was getting and wondering what would’ve happened if once again the “cool kids” hadn’t decided I wasn’t allowed to be “one of us” because they know they look like the half-assed pikers they are by any meaningful measure in comparison. They know that my entire raison d’etre is to do my best to help as many people as I can understand where we are, how we got here, and how to get out of it, and that includes divesting them of their ill-gotten and broadly abused power over public discourse.
Thanks to all of you who read, comment, share, like, and contribute. This is unquestionably the most difficult period of my life, coming on the heels of a series of very difficult periods interspersed with just bare stability that consumed the time I’d have rather been creating content. I’ve taken some really major hits, and I wish I was all mister stiff upper lip and roll with the punches, but I’m kind of sick of normalizing that crap. My life sucks, any fault in that of my own ended a long time ago and I’ve worked hard to set right what I could and stop doing things that would need to be set right later. I’ve helped a lot of people. Some appreciated it, some didn’t. Some just appreciate what I do.
But there can be no question that the rabid dogpile response on YouTube validates everything I’ve been saying about these clowns, and they showed up precisely as expected.
“C’mon now, who do you think you are? Hah! Bless your soul… You really think you’re in control?”
Gnarls Barkley, “Crazy”
Sure, my life is really tough right now and I’m still not sure how I’m gonna fix it other than coming in to a LOT of money FAST. And I’m up against such BS; I had a major network admin tell me flat out that he could easily put me in front of Mackenzie Scott, but wouldn’t because I was linking to content on other platforms. Stupid little human crap like that for whatever reason just constantly floods my path, and I’ve been plowing through it like a North Dakota winter road crew for what seems like all my life, and now I’m finally just sick of all of it and not playing the game anymore…and that’s exactly what a whole lot of folks were hoping wouldn’t happen.
These people were betting I’d be long gone by now, and I’m not.
I’ve got my flaws. I’m about 60% nuts, really. Not in the sense of being genuinely unstable per se, I’m not that guy. I got way to close to BEING that guy a long time ago, and I put the brakes on that crap real hard. That’s not me.
But there’s this thing that so-called “normal” people have where they can tolerate being forced to exist in ways that are objectively intolerable. Our entire “way of doing things,” with money buying political power and the ability of a human being to survive and be their best without first committing half or more of their waking adult lives to generating profits for someone else in exchange for a tiny, tiny fraction of the value their work…those things are really insane.
Of course I’m aware that anyone who’s genuinely lost their minds tends to think they’re the ones who are sane and everything else is nuts. Trust me, it’s kept me up at night more than once. I defy you to suggest in any way that anything is working well and properly anywhere in the world right now for anyone but the wealthiest, and that there is a direct proportional relationship to the wealth controlled by a given individual and their sense that the world is currently well-ordered and sane.
Part of what’s nuts, and part of why I have kept circling back to Mr. Desmond and his abhorrent, ignorant business model over the years even as it has – to the great detriment of pretty much everyone but the people at the top, as usual, in this case the folks who are running these giant meme farms purporting to be liberal and progressive activists while the entire extent of both their activism and their expertise extends to reading the statistics at the bottom of every tweet, looking for keywords that resonate with the left, and pasting the popular ones into their branded template for distribution.
As far as I can tell not one of them has ever had a real job, but they’ll stand here all day telling you the journeyman tool and diemaker who’s been a musician for four and a half decades, put well over a million miles under his ass as a professional driver, spent years in desktop support and various network administration and database development roles, web design, media production, and a ton more is the fella who “refuse to work.”
People fall for that crap, and that’s nuts.
The people pushing it will push until their last breath to make you believe I’m the one who’s nuts for saying so.
The degree to which that small group of folks who doesn’t like me REALLY DOES NOT LIKE ME and will absolutely cross any boundary including trying to influence me to suicide, attempting to destroy me professionally, attacking my family, attacking my workplaces, trolling the social media of people who share my content in an effort to discourage that from happening (again, all of this happening in broad daylight while the people doing it tell you that you’re nuts for not believing them instead of your lying eyes), is beyond nuts.
I don’t know why, maybe it’s because I’m pretty broken and screwed up myself, but I seem to attract some real deep-core psychos, the types who will play out a game for fifteen or twenty years just to amuse themselves because they think they’re getting away with it. These twits at the big leftie pages are just one subset of a larger group of folks – still a tiny fraction of a minority of the people I engage with and talk to, mind you, but an incredibly loud and aggressive one – who fall into that “really does not like me” category, and near as I can tell the only legitimate complaint most of ’em have is either they don’t like my personality or I stopped pretending I was falling for their bullshit.
That’s pretty nuts.
Anyone telling you otherwise is not a reliable information source.
Anyone telling you the insane amount of time and energy I’ve had to spend dealing with all this nonsense over the years, including pervasive death threats, including hassling my parents when they were alive, threatening my kid when she was little, countless employers harassed, is somehow the reasonable and expected result of my unacceptably aberrant behavior is not only an unreliable information source, they’re a psychotic asshole and they need serious help.
The truth is we – you reading this and me writing it -have an incredible amount of power when we work together, and that terrifies the people who run the instapundit and bias-pandering clickbait ideology-for-profit accounts. When we work together, we can improve our collective information quality by improving our collective information literacy.
The way to stop falling for grifters is to understand how the grift works, so it works less effectively on you.
Now ask yourself this question:
Who’s the person you trust? The person who tells you that…or the person who spends a dozen years with all his friends ganged up to tell you the person who tells you that is the real grifter?
I don’t have exclusive command of THE REEL TRVTH or even “all the answers.” I’ve got a pretty decent dose of each, but I’m human and fallible.
What I do have is not just the iron-clad certainty but ironclad real-time evidence that these “leftist” heroes and “influencers” are mostly just a bunch of money-grubbing fascists selling you a cheap imitation of the principles and values you hold most dear. There’s a screenshot of it at the top of this post.
Everybody’s wrong sometimes. There’s nothing bad about that; we learn from being wrong, or should.
Often you can get a sense of what’s motivating a person or entity by observing how they behave when they’re caught being wrong.
A longtime friend and supporter showed me this article in which a recent meme from longtime clickbait/meme farm The Other 98 asserting off-hand that “Funny how we haven’t seen a single American mega church offer ANYTHING to the Ukrainians…” is entirely debunked as without factual basis.
Followup shows that the page didn’t pull the image but rather changed the description…which is only useful when people have shared the description and not just copied/pasted the image as is the case more often than not. They could have just as easily thrown a DEBUNKED stamp on the original and edited that into the original post while deleting the first image entirely, but they didn’t.
This is why you can’t just go sharing everything that confirms your biases. There’s nothing about the underlying values the meme ostensibly represents that’s wrong, it’s just that someone was in a bigger hurry to push people’s emotional buttons for easy traffic – 22K shares last I looked – than to get their facts straight.
Perhaps my failure to adopt that attitude even as all of social media fell into it is why I don’t have 5 million people following me rather than 5 thousand aside from the big page where I’m a co-admin, but I also really like knowing that nobody can credibly accuse me of putting my own advancement, comfort, or benefit over the principles I believe in and the messages I’m trying to get into the world.
Everybody gets it wrong sometimes, including me, and that’s okay. It’s what you do about it that matters. The right way to deal with this would have been to edit the post and replace the image with one showing clearly that it had been debunked.
As it happens, I’ve been through this precise situation myself, probably a decade or so ago; back then it wasn’t possible to change the image in a post after it was posted, all you could do is delete it and just deleting it wasn’t sufficient to notify people it wasn’t accurate. I created a new corrected image and linked it in the description of the old, with edited text making clear that the original image was inaccurate and should not be used. Back then that was about the best you could do; the tools have since evolved.
As a source of information, If performative ass-covering while still trying to reap the benefits of your error is your first instinct, it’s probably time to take a hard look in the mirror and ask yourself honestly what you’re really trying to do.
As an activist or activist organization it’s vital to keep your priorities straight and not do things like this, because every time you do you’re validating criticism from “the other side” that call you “fake news” or accuse you of “lying” or “misinformation” or “propaganda,” and not without solid merit to their argument. Journalism currently has a similar problem; sensationalism “puts asses in seats” but it’s not often accurate.
As a consumer of information it’s always imperative to make sure you’ve checked your facts – not just when something’s asserted that you don’t agree with anyway, but *even more so* when you do.
Understanding bias is a core component of information literacy, which is a critical life skill for the modern day and beyond. That very much begins with understanding our own biases, because those are the ones that are going to most often be used against us. This is something I’ve been teaching for a very long time, and is now one of the core concepts underpinning CUSTODE. Our vulnerability to being easily manipulated by mass media has far outpaced the growth of our ability to see through the malicious application of persuasive communication, and until we fix that none of the challenges we currently face will ever truly be resolved.
“I shouldn’t have to press 1 for English, this is America!” Another recurring theme that shouldn’t have occurred in the first place. As you can see from the screenshot/featured image for this article, which was captured on 25-March-2021, it’s still occurring.
I’m not even going to bother with all the reasons this kind of bigoted, ignorant thinking sucks; anyone with an IQ above room temperature knows the arguments backwards and forwards. This video is pure bias reinforcement, shot spontaneously outside my home in Kalamazoo at the time. It’s not likely nor intended to move any bigot who thinks this way. It’s intended to be something others who feel the way I do about this ignorance can share when they encounter it in the wild, to reinforce and normalize the idea that we’re out here and not going away, and we won’t be gaslighted into hiding in a closet to please bigots.
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